Smile Coffee
Rewards
Customer Club

Rewards that make you Smile

Earn with every bite

Every order brings you closer to your next treat. Collect points on everything you buy, then swap them for free pastries, discounts and free delivery.

See the rewardsExplore the menu

How it works

Three simple steps to your next treat
  1. 1

    Order & earn

    Get 1 point for every €1 you spend on our treats. They land in your account as soon as your order is completed.

  2. 2

    Collect extras

    Earn bonus points when you join, on your birthday and for every friend you invite.

  3. 3

    Treat yourself

    Swap your points for a reward in your Customer Club, then use it at checkout.

Ways to earn

More points, more treats

Pick your reward

Spend your points on any of these treats

Member levels

Your level grows with every point you earn and never drops, even when you spend them

  1. Bronze

    Where everyone starts

    Welcome to the club

    • Earn points on every order
    • Welcome and birthday bonus points
    • Access to every reward

  2. Silver

    From 300 lifetime points

    For our regular guests

    • Everything in Bronze
    • First to taste new treats
    • Member-only seasonal rewards

  3. Gold

    From 1,000 lifetime points

    Our most loyal guests

    • Everything in Silver
    • Priority on custom cake orders
    • A surprise treat now and then

Good to know

  • Points stay valid for 365 days after you earn them.
  • Points are added when your order is completed and taken back if it is cancelled.
  • You can use one reward per order, and it cannot be combined with a coupon.